Boasting the honor of “Golden Hill and Silvery Beach”, Rushan is abundant in aquatic, fruit and gold resources, with an annual output of 330,000 tons, 250,000 tons and 120,000 Chinese liang, respectively. Situated along the Golden Tourism Coastline of Jiaodong Peninsular, Rushan enjoys picturesque scenery, including Level-AAAA Silvery Beach Tourism Vocational Resort, also known as “First Beach under Heaven”, Juyu Mountain Natural Forest Park, Holy Water Temple and the Immortals’ Bridge, etc. In recent years, five tourism projects that involve an investment of RMB6 billion yuan have been successively started, including Darushan Leisure and Vacation Zone, Juyu Mountain Scenic Spot, Happiness Culture Park and Gold Theme Park. Backed by these projects, Rushan is dedicated to its tourism brand characterized by “ Enjoy Longevity in Hainan and Happiness in Rushan; Picturesque Sanya in the south and Happy Rushan in the north”.